Innovation at GoFiltr
We focus our energy on important, unsolved customer problems, and then figure out the best way we can solve that problem well. In doing so, we build an agile source of durable competitive advantage so that is built to last, and the competition could never do what we do.
We break down our innovation into two parts - Customer Driven innovation is where we listen to feedback, learn about customer problems and then find best and easiest way to solve it. The second part is Design for Delight that we use to create wow products and experiences.
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